The Urban Redevelopment Authority (URA) is calling for bids for a reserve site along Rochor Canal earmarked for hotel development.

Located at the junction of Victoria Street and Jalan Sultan, the 99-year leasehold land parcel has a maximum permissible gross floor area of about 30,696 square metres, the URA said yesterday.

The site, near Lavender MRT station, measures 0.68 hectares and has a gross plot ratio of 4.5.

“Its dual frontage along the major thoroughfares creates an opportunity for a distinctive hotel development,” said the Government agency.

The maximum building height permitted for the new hotel would be a part four-storey and part 25-storey building that does not exceed 153 metres.

Under the reserve list system, a site would be put up for tender only if a developer’s indicated minimum bid price is acceptable to the Government.

The Victoria Street land parcel is one of three new hotel sites listed in the Government Land Sales Programme for the first half of this year.

Last week saw a New Bridge Road site put up for application, while another hotel site at the junction of Victoria Street and Jellicoe Road will be made available next month.