Banyan Tree launches new brand

Banyan Tree launches new brand
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Banyan Tree’s resorts and spas have long been a name synonymous with luxury, featured in countless high-end magazines. Now, Singapore-listed Banyan Tree Holdings, a developer, designer and operator of resorts, hotels and spas, has launched a new luxury brand targeting top tier travellers and investors - Banyan Tree Residences.

The new Banyan Tree Residences are now available at Banyan Tree properties in Phuket and Bangkok, Thailand, The Seychelles, Lijiang, China and Bintan, Indonesia.

The concept of Banyan Tree Residences is to allow investors to buy their own signature villa, townhouse or apartment which becomes part of the inventory of these exclusive resorts, and receive an annual guaranteed return of 6% per annum for six years, with options to renew or share in revenues generated by the property.

“Banyan Tree Residences enable investors to diversify their portfolios whilst receiving guaranteed returns, without worrying about managing the property when they’re not there. Of course all of our owners enjoy the lifestyle benefits which have become synonymous with the Banyan Tree Hotels and Resorts brand,” stated Richard Skene, Assistant Vice President, Banyan Tree Residences.

New Banyan Tree Residences, encompassing the now traditional elements associated with a truly luxurious lifestyle, have been conceptualised and designed by Architrave Design and Planning, Banyan Tree’s in-house architectural arm, whose numerous award-winning properties often grace the pages of travel and design publications worldwide.

Owners are entitled to 60 days complimentary use of their Residence every year, membership at the exclusive Banyan Tree Residence Club and privileged access to the Banyan Tree Private Collection – Asia’s first Destination Club.

The strength of the Banyan Tree brand provides buyers with confidence in the quality of development, services, management and superior income for the property. Along with ownership of a Banyan Tree luxury property comes peace of mind as well as hassle-free maintenance, cleaning, landscaping, security, plus access to hotel amenities and services.

An open exhibition of Banyan Tree Residences will be held in Hong Kong on Saturday 16 and Sunday 17 June 2007 from 11am to 7pm at The Landmark Mandarin Oriental Hotel.

Prior to Hong Kong, an open exhibition of Banyan Tree Residences will also be held in London on Friday 1 and Saturday 2 June 2007 from 11am to 7pm at China Tang at The Dorchester hotel.

Executives from the property arm of the Banyan Tree Group will be on hand and available to meet with interested parties looking to invest.

Banyan Tree currently manages and operates 21 premium hotels and resorts as well as 58 spas, 68 galleries and 2 golf courses. Approximately 30 new Banyan Tree Group hotels and resorts are slated to open by 2010 in destinations that will include Mexico, Barbados, India, China and Greece.