More Aussies seen holidaying in Malaysia
May 3 2007
MELBOURNE: Tourism Malaysia expects a big boost in the number of Australians who will holiday in Malaysia because of a “significant effort” in its marketing campaigns and roadshows Down Under.
A total of 277,125 Australians visited Malaysia last year, a 4.4 per cent increase over the previous year, Tourism Malaysia’s deputy director general Razali Mohd Daud said yesterday.
“The indications from Australia are positive and we hope this upward trend will continue,” he was addressing a corporate luncheon attended by about 60 Australian travel trade industry leaders and media representatives.
Australia is an important tourist generating market and a huge effort is being made to sell Malaysia as a tourist destination to Australians, he said.
“Our research indicates 80 per cent of holidaying Australians are looking for good accommodation and facilities within an unspoilt natural setting. “Malaysia has just what it takes to satisfy their needs,” he said.
Razali said Malaysia’s attractions are not restricted to nature-based products.
“Our cultural heritage, delectable cuisine, colourful festivals, international-class hospitality services and shopping places are enough to make Malaysia a one-stop holiday destination,” he said. — Bernama
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