Vietnam consumer confidence still rising

Vietnam consumer confidence still rising


Vietnam has enjoyed a steady increase in consumer confidence, making its way into the world’s top five markets in the first half this year, a survey by a global marketing information company has found.

A market increasingly in the spotlight, Vietnam registered a confidence index of 118, ACNielsen’s latest Global Consumer Confidence Study said.

The index recorded 116 in the second half of last year.

India again led the world with its latest consumer confidence index reaching 137, followed by Norway (132) and Denmark (127), all of them down by two points from November 2006.

The world’s most pessimistic consumers were from Europe, while South Korea (50), Japan (68), and Taiwan (75) remained at the bottom in Asia.

Globally, Portugal, South Korea, Japan, Taiwan and Hungary were the most pessimistic about the job market, state of their personal finances, and readiness to spend.

ACNielsen’s survey polled over 26,000 internet users in 47 markets in Europe, the Asia-Pacific, North America, and the Middle East about their job prospects, state of finances, and what they do with their spare cash.

Over 500 people aged 15 and above were interviewed in Vietnam.