Ex-Red House Bakery to be part of $15m project July 31, 2007

New complex in Katong will also have shops and service rooms By Jane Ng

THE former Katong Red House Bakery will soon welcome customers again - but perhaps not the kind craving fragrant cakes and rolls.

Along with the five shophouses next to it, it will become part of a $15 million complex housing shops and rooms managed like service apartments.

The landmark fire-engine red facade of the two-storey building at 75, East Coast Road will be retained, as will the traditional floor tiles and pillars, because the shophouse is a conservation property.

But whether or not it will go back to being a bakery will depend on its future tenant, said Mr Mohammad Zahid Yacob, who heads Warees Investments, a subsidiary of the Islamic Religious Council of Singapore (Muis), the legal owner of the property.

The former bakery, hugely popular with Singaporeans, sold traditional cream cakes and Swiss rolls until its closure in 2003.

The former tenants said they could not afford to pay the $15,000-a-month rent, which was almost eight times the old rate.

Mr Zahid said: ‘If we can get a tenant selling kueh, we’ll take him.

‘But as much as we want to preserve the original concept, the bottom line is it has to be commercially viable.’

He added that the plan was for the Red House to remain a food-and-beverage outlet to evoke memories of the bakery.

A food outlet will serve the needs of the long-term residents in the five-storey block of 80 to 100 service rooms to be built behind it.

Talks in recent years have been about turning the former bakery into a halal foodcourt or Indonesian restaurant.

The five shophouses adjacent to the Red House will be redeveloped, for instance, into a 24-hour convenience store, a launderette and business centre serving the residents.

Work on the complex will start early next year and will take two years.

Mr Zahid said it was hoped that the complex would liven up that stretch of Katong.

‘We want to revitalise the whole area. With a sizeable plan, we can create a more ‘happening’ district, raise human traffic and bring Katong back to the way it was in the old days.’

The Red House is a wakaf property, meaning it is held in trust for Muis.

It was put in trust by Sherrifa Zain Alsharoff Mohamed Alsagoff, who wanted the income generated from the property to be used to provide free medicine for the community.

She was the great-granddaughter of Hajjah Fatimah, who built the Hajjah Fatimah Mosque in Beach Road.

Source: The Straits Times, 30 July 2007