RB Land aims high with Signature Series Homes

RB Land aims high with Signature Series Homes
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KUALA LUMPUR: RB Land Holdings Bhd is targeting to sell all units of its newly-launched Signature Series Homes in Bayu Segar, Cheras, by year-end.

Managing director Datuk Soam Heng Choon said the company had received overwhelming response for its limited-edition homes during a launch on Saturday and sold 50 of 96 semi-detached houses in two days.

“We have sold nearly 80%, or 30 units, of semi-detached homes in phase one and about 30%, or 20 units, in phase two,” Soam said at a briefing yesterday.

Datuk Soam Heng Choon with a model of the Bayu Segar Signature Series Homes
The two-phase 16.5-acre freehold development also comprises four three-storey bungalows.

With a contemporary design, the semi-detached houses are priced from RM1.46mil to RM2.73mil while the bungalows, with a built-up area of 5,900 sq ft each, range from RM2.6mil to RM3.2mil.

“About 90% of buyers are residents from Cheras, aged 35 and above,” Soam said.

The high-end gated and guarded Bayu Segar has a gross development value of RM150mil. Construction work has started and the project is expected to be completed in July 2009.

“There is always demand for high-end properties because house owners always like to upgrade,” he said, adding that buying houses was also a form of investment for many.

Soam also said residents were concerned about security, thus “gated and guarded” was the main selling point for the Bayu Segar development.

Bayu Segar is also strategically located with easy access from major highways like the Kesas Highway, Middle Ring Road II, Seremban Highway and Federal Highway, he added.