Frasers opens third Bangkok property

Frasers opens third Bangkok property
Advertisement

International serviced apartment developer Frasers is set to open its third Bangkok property, Fraser Suites Sukhumvit.

The 118 unit development, on Sukhumvit Soi 11, will open its doors to guests in October. Jacqui Cuthbertson, general manager of the development, says Fraser Suites Sukhumvit will provide both corporate and leisure guests with a high quality beautifully designed living space, suitable for both long and short-term stays.

“I think what’s important about this property is the design aspect of it and the facilities that we offer. We understand as Frasers that living in a foreign country is not just about the apartment that you’re living in. It’s also about the home environment, so the facilities that we’re offering always add value to the guest’s life when they’re in a foreign country.”

Rates start at Bt4,500 a night, and Frasers is offering discounted rates for long term guests. Facilities include a gym, swimming pool, sauna, restaurant, room service, meeting rooms which seat up to 20 people and a business centre. Apartments range in size and include 52sqm studios, 72sqm one-bedroom suites and 160sqm three bedroom penthouses. All units feature fully-fitted kitchens, washer/dryer and a full size fridge/freezer.

Cuthbertson says they expect the property to do well, as the very nature of the Sukhumvit area is that it attracts both types of travellers – corporate and leisure.

“We understand that serviced apartments are becoming the first choice for so many types of travelers so that it’s really sometimes the first option rather than a hotel for tourism and corporate travelers,” she said. “Because we’re targeting both markets we can be quite flexible and adapt our services to suit both types. There’s more space.”

Fraser Suites Sukhumvit is the Singapore firm´s third Bangkok property, joining Fraser Place in Langsuan and Fraser Suites in Sathorn.

“Frasers is always looking for new opportunities, especially where the market is strong,” said Cuthbertson. “In the first two developments we are achieving very high occupancy rates, which are proving to be sustainable all year round. Now Frasers has three very good locations throughout the city. It’s a great portfolio to offer all our guests.”

As for the current state of the serviced apartment market in Bangkok, Cuthbertson says Frasers is in a good position to continue to prosper, despite the high number of firms that enter the market every year. In fact, they even welcome the competition.

“It keeps us on our toes and raises the standard of quality, so that can only be a good thing for our guests.”