TA to turn Seri Suria into major commercial hub

TA to turn Seri Suria into major commercial hub
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KUALA LUMPUR: TA Enterprise Bhd unit TA Properties Sdn Bhd plans to develop its Seri Suria project in Bandar Sri Damansara into a multi-billion ringgit commercial hub instead of a mixed development project as proposed earlier.

TA Enterprise managing director Datin Alicia Tiah said the company wanted to maximise land use of the 49-acre site.

“We want bigger retail space than what we earlier planned – something like the Mid Valley,” she said after the launch of Shepherd's Centre Bukit Beruntung yesterday.

She said the commercial hub would cater to the shopping needs of those living in the vicinity, especially Kepong.

Datin Alicia Tiah
“The project will provide an alternative for those who currently have to pay toll to get to commercial centres like One Utama and The Curve.”

Seri Suria will now be a 10-year project, with the first launch – comprising three- and four-storey shop-offices – slated for the last quarter ending Jan 31.

It would eventually feature a hotel, offices, shopping malls and serviced apartments. “We are not in a rush to develop this land,” Tiah said, adding that the group had re-submitted the development plan.

TA Enterprise, dubbed as the second-biggest landlord in Kuala Lumpur's Golden Triangle after Petronas, is awaiting relevant approvals to launch the first phase of Trinity Square.

The development would comprise three blocks of high-end condominiums and serviced apartments on a three-acre site at the junction of Jalan Bukit Bintang and Jalan Imbi.

“The first to be launched will be Nova Suite, a 200-unit serviced apartment that we want to run ourselves. Next will be a 250-unit condominium, Nova Residence, where some units will have private pools or gardens,” Tiah said.

Tiah said TA Properties bought the land at RM600 per sq ft from Talam group a few years ago and the land value had since doubled.

On its commitment to build and equip a home for Shepherd’s Centre Foundation, Tiah said: “Our corporate social responsibility initiatives are not just about philanthropy and donating money.

“More importantly, it is about integrating social and ethical practices into our business operations and strategies.”

Shepherd’s Centre Foundation is a charity that safeguards the welfare of underprivileged children.