Friday, October 19, 2007

OCBC Malaysia Hopes To Open More Branches In IDR

OCBC Malaysia Hopes To Open More Branches In IDR
Taken from Bernama

OCBC Bank (Malaysia) Bhd hopes to set up more branches within the Iskandar Development Region (IDR) in Johor, its director and chief executive officer Datuk Albert Yeoh said Friday.

He said the bank, which already has six branches in Johor, was confident of the state's rising prospects as an economic force, especially with the establishment of IDR.

"We have always had a strong presence in Johor, having established branches in Johor Baharu, Kluang, Segamat, Muar and Batu Pahat," Yeoh said.

"With the opening of our Taman Molek branch, we are poised to enhance our presence by contributing to the current and future financial needs of both individuals and businesses operating here, " he said.

Yeoh said this during the opening of OCBC's sixth branch in Johor at Taman Molek here.

The Taman Molek branch became the second after Bukit Damansara and the first in Johor to reflect the bank's regional branch transformation initiative aimed at offering customers enhanced levels of service, interaction and convenience.

On the bank's S$150 million regional branch transformation exercise, Yeoh said it involved OCBC's Singapore and Malaysia branches and was scheduled to be completed by the middle of next year.

"The redesign is an important part of OCBC Bank's continuous transformation process and a reflection of its desire to serve customers better and make their visits to the bank as enriching as possible," he said.

OCBC Bank's head of consumer financial services, Charles Sik, who was also present during the opening ceremony, said under the branch transformation initiative, new digital platforms enabled customers to interact freely with the bank without having to join the main queue for conventional counter services.

No comments: