Villa delle Rose off Holland Road and Elizabeth Towers at Mount Elizabeth.

THREE sites for residential development were launched for tender yesterday - a 99-year leasehold, traditional suburban mass-market housing plot next to Lakeside MRT Station in the Jurong area, as well as two freehold, prime district sites offered through the collective sales of Villa delle Rose off Holland Road and Elizabeth Towers at Mount Elizabeth.

Villa delle Rose, with a land area of 297,132 sq ft, has a guide price of $700 million, which reflects a unit land price of $1,758 psf of potential gross floor area, inclusive of an estimated $31 million development charge. The site is zoned for residential use with a 1.4 plot ratio (ratio of maximum potential gross floor area to land area) and a four-storey maximum height under Master Plan 2003.

Its marketing agent CB Richard Ellis conducted an expression of interest for the property which ended in August and is said to have received offers of up to slightly over $1,600 psf per plot ratio (psf ppr). The EOI exercise had been launched before approval from majority owners was secured, which CBRE recently obtained.

CBRE executive director Jeremy Lake said in a news release yesterday that ‘a few parties have approached us with keen interest, but the owners would like a transparent public tender to achieve the best results’.

Villa delle Rose, developed by Pontiac Land and Keck Seng, comprises 104 units ranging from 2,800 sq ft to 3,200 sq ft. All but a handful of units are rented out, CBRE said.

Over in the Orchard Road area, Elizabeth Towers’ owners are looking at $673 million for their 54,318 sq ft site. This works out to $2,666 psf ppr. No development charge is payable. Planning approval has been obtained from the Urban Redevelopment Authority to build up to a plot ratio of 4.647, translating to a maximum gross floor area of 252,416 sq ft.

In Jurong, URA has launched the tender for a 2.2-hectare site flanked by Lakeside MRT Station and LakeHolmz condo. Property consultants reckon the site can be developed into around 680 apartments averaging 1,200 sq ft.

CBRE executive director Li Hiaw Ho estimates the site to be worth about $300 psf ppr, translating to a breakeven cost for a new condo at about $650 psf and an average selling price of about $700-750 psf.

Knight Frank, which predicts the site will draw between four and eight bids, estimates the site’s land price at $325-$375 psf ppr, or a breakeven cost of around $650-$720 psf.

The firm’s managing director, Tan Tiong Cheng, said developers will take into account the fact that the ‘Jurong area has traditionally been a slower-moving market compared with other suburban/mass market locations’.

CBRE said that units in The Lakeshore condo a short distance away from the latest site are currently being marketed by its developer at around $800 psf.

In the subsale market, Lakeshore units have been sold recently at $650-750 psf, while apartments at The Centris one MRT station away have been changing hands at about $600-650 psf.

The Lakeholmz, a completed development, has been seeing sales in the $550-600 psf range, according to CBRE research.

Source : Business Times - 18 Oct 2007